Kucoin

Detailed Overview of the Project: KuCoin is a widely recognized cryptocurrency exchange platform that has garnered the trust of over 20 million investors worldwide. It primarily targets markets in Latin America and English-speaking regions.

Key Performance Indicators (KPIs):

• Achieve a substantial reach of 600K impressions on popular social media platforms like Instagram and TikTok.
• Enhance the number of sign-ups and increase the overall awareness among potential users.

Challenges Encountered:

• Suspension of influencers' accounts, which posed a significant hurdle in our marketing efforts.
• Ensuring timely and regular content posting, a vital aspect of maintaining user engagement and interest.

Our Strategic Approach:

• Implementation of influencer marketing campaigns on trending platforms such as TikTok and YouTube to tap into their vast user base.
• Launching community-driven campaigns designed to encourage user participation and subsequently boost sign-ups.
• Promotion of the Team Battle initiative and SIG partnership, executed primarily through various social media channels.

Results and Achievements:

• Successfully garnered a whopping 4.8 million impressions within a span of 29 days, surpassing our initial target.
• Witnessed a significant surge in the number of sign-ups and an overall increase in community engagement, signifying the success of our strategies.

Further Execution and Analysis:

After assessing the initial results, we continued to refine our strategies and execution plans. We learned from our challenges and worked on improving our approach in areas where we faced difficulties.

Adjusted Approach:

• For dealing with influencer account suspensions, we increased our pool of influencers ensuring a backup plan to maintain a consistent flow of promotional content.