Walken

Detailed Project Overview: Walken is an innovative move-to-earn game that provides an engaging platform for players to earn cryptocurrency. Players utilize their unique CATthletes to generate income by walking and actively participating in exciting battles.

Key Performance Indicators (KPIs):

• Successfully attract a community of 20,000 followers, fostering a robust and engaged user base.
• Drive public beta testing to gather vital feedback and improve the game experience.
• Build a highly responsive community that is actively engaged and invested in the success of the game.

Anticipated Challenges:

• Establishing credibility within a tight timeframe of 15 days, a crucial step in gaining user trust.
• Replace the current PR house, Bitcoin.com, with more effective and strategic options to enhance our reach.

Our Strategic Approach:

• Carefully selected Cointelegraph and Ambcrypto, top-tier platforms for PR articles, to increase visibility and reach.
• Developed a comprehensive 15-day SEO strategy, designed to improve search engine rankings and drive organic traffic.
• Focused on building brand credibility, a crucial factor in attracting and retaining users.

Achieved Results:

• Successfully attracted 25,000 visitors through strategic press releases within the short span of 15 days.
• Significantly increased brand awareness and community engagement, fostering a loyal and active user base.